Tuesday, April 17, 2012
Mackin' On: Lucy Levinsohn of Evolove
Singer. Songwriter. Wordsmith. Entrepreneur. Business Manager. Prognosticator. Rockstar. Pinup. Style maven. California girl.
Lucy Levinsohn, lead singer of LA-based popcore band EVOLOVE, is a rising star on the move.
She's busy finishing up her band's first full-length album, Acoustic Sessions Vol. 1, but took a quick break from tracking vocals to partake in a friendly set of questions for the launch of a brand new M2AM feature called Mackin' On.
1. The word EvolovE is a palindrome. Any thoughts to writing a song entitled “Evolove” that explores the use of palindromes (phrases could include “Dammit, I'm mad!”, “Never odd or even” or Won’t it now”)?
LL: I have never thought of that, but it's a really good idea!
2. You wrote a song called “2012” about the apocalyptic Mayan prophecy. Do you personally put any credence in the prophecy? And if the world is to end on Dec 21, 2012, pick your Final Destination. Removing all logistics, where would you like to be and with whom?
LL: I recently heard that Mayan's didn't include Leap Years in their calendar and that by their estimations the World would have already ended so, I am not going to kiss my ass goodbye yet. But for the sake of answering the question I would pick a tropical destination for sure. I love the ocean and can live off of coconuts and fish :)
3. You’ve instituted a successful ongoing event in L.A. called Rockstars & Pinups which shines a light on buzzbands and the burgeoning Pinup/Burlesque scene. What led to this unique pairing of entertainment and do you have any special plans for the next installment?
LL: I love Pinup culture and I have incorporated it into my personal style. Rock in roll is very much a part of my lifeblood so it only made sense to combine the two into "Rockstars & Pinups. I've been really busy writing and recording EVOLOVE's upcoming Acoustic record but the next event I do is going to be even bigger than the previous.
The problem with putting on a successful event is you have to outdo yourself every time. Since this is a quality problem to have, I have started scouting talent and hope to have the next event before the end of summer.
4. Rather than chunes, what are your must-have fave five apparel brands to accessorize yourself with; whether on a desert island, a remote space station or a city under the sea?
LL: Stop Staring!, Express, Converse, American Apparel and Guess.
5. What’s your favorite food/snack?
LL: Favorite Food: Sushi. Favorite snack: Cheese and crackers.
LL: Hot Tea, I love all kinds from English to Peppermint to Green. I never turn down a good cup of tea!
6. If you were auditioning for The Voice, what song would you sing and what, if any, changes to the arrangement would you make?
LL: Funny you should ask. This is the number one thing I have the hardest time figuring out. I have no idea and I wish someone would give me a great idea. If you have a suggestion, I am all ears.
(Ed. note; I suggested Pearl Jam "Black" with an inversion of gender, swapping "she" for "he" throughout)
7. You’re finishing up a new album that features acoustic renditions of songs from your first two Eps as well as some brand new material. Have you enjoyed deconstructing some of your most well known songs? Were the new songs written specifically with an acoustic format in mind or were they previously recorded but unreleased?
LL: This record has been a real learning experience. Not only is it EVOLOVE's first acoustic record, it's our first full length. I think we went into it thinking it was going to be a quick endeavor. We were wrong! It is taking a lot longer than we anticipated but it's sounding great. I'm actually in a session right now. The 4 new tracks are a combination of songs we have been performing live and a couple that have never been heard before.
8. Guilty pleasure app on your iPhone?
LL: Words with friends, Angry birds, and My fitness pal.
9. Armed with a discretionary $1888 in cold hard cash to splurge wantonly, how would you spend the dolla billz?
LL: I've become addicted to Stop Staring! dresses. I would most likely spend a boatload of the cash there. I would probably spend the rest on a lavish sushi dinner with my closest friends :)
10. If you could spend a day with anyone (living or dead), whom would it be and why?
LL: I would spend the day with Madonna. She is and will always be a music legend. A lot of people like to downplay her place in music history but she is a business genius if you ask me.