Introduced in 1972, Garanimals is the name of a line of children's clothing separates that are coordinated together by choosing pieces adorned with matching hang-tags of familiar animals (giraffes, tigers, zebras etc). 
Much the same process has long been the norm in the entertainment business as ever-shortening windows of time prompt companies to move expeditiously before a fickle, attention-deficit audience moves on to the next flavor of pop culture Pixie stick. As trends reveal themselves, companies expedite the creation (often hastily) of their own matching hang-tag to ride the wave.
So, as Interscope achieves humungous success with a free-spirited artist like Lady Gaga, next thing you know, RCA Records conspicuously introduce KE$HA, a snarky party-girl espousing easy-to-digest verbal nuggets over slick progressive beats. This practice is nothing new. From the Brill Building to Motown to the empires built by Tommy Mottola, Lew Wasserman and Clive Davis to recent dynasties erected by Jay-Z and John Janick, companies have always, and will continue to manufacture competitive pre-labeled musical Garanimals for children of the corn-syrup to consume.
While blatantly calculated, this imitative rush-to-the-moment by competing companies to further tempt our consumption-heavy culture works more often than not across every feasible product and form of recreation imaginable. Even when said product is an actual human being.
This mimicking continues throughout the development of an artist with a matching hang-tag. If a concept works successfully for the trendsetting artist that reaches the summit first, it's quickly copied before the general population grows weary of said tactic.Enter the "Garanimal-esque" model of releasing a companion piece of music that is stylistically similar though thematically edgier and playfully perverse. Whereas Gaga's 'The Fame' beget the darker 'The Fame Monster,' it was surely only a matter of time before KE$HA's 'Animal' bred a sister wolf named CANNIBAL that positions itself as even more wild than its primal sibling.
And executing the Garanimal theme to perfection, its deluxe edition (which compiles both releases) features split-screen / split-personality artwork of both KE$HA album images haphazardly stitched together. Matching hang-tags seamlessly matched. I wonder if Garan Incorporated, a subsidiary of Warren Buffett's Berkshire Hathaway, is expecting a royalty.
KE$HACANNIBAL
1. Cannibal
2. We R Who We R
3. Sleazy
4. Blow
5. The Harold Song
6. Crazy Beautiful Life
7. Grow a Pear
8. C U Next Tuesday
9. Animal (Billboard remix)
CANNIBAL's lead single "We R Who We R" will have its music video (directed by Hype Williams) debut on MTV on 11/30. In the meantime, another new Garanimal trend has emerged in the age of the proliferation of affordable video cameras, editing software and self-distribution as official videos from current pop icons are matched with parodies.
Animal, Cannibal or Garanimal? The jury is still out but we should know their decision in about another 14 minutes.
KE$HA
TOUR DATES:
02/15/11 Portland, OR - McMenamins Crystal Ballroom
02/16/11 Seattle, WA - Showbox SoDo
02/19/11 Denver, CO - Fillmore Auditorium
02/20/11 Kansas City, MO - Uptown Theater
02/22/11 St. Louis, MO - The Pageant
02/24/11 Chicago, IL - House Of Blues
02/26/11 Detroit, MI - The Fillmore Detroit
03/10/11 Moore Park, AUS - Hordern Pavilion
03/16/11 Hindmarsh, AUS - Adelaide Entertainment Centre
04/05/11 Dayton, OH - Wright State University
04/06/11 Toronto, ON Kool Haus
04/12/11 Boston, MA - House Of Blues
04/13/11 New York, NY - Roseland Ballroom
04/16/11 Clarion, PA - Clarion University
04/19/11 Charlotte, NC - Fillmore
04/20/11 Atlanta, GA - The Tabernacle
04/22/11 Lake Buena Vista, FL - House Of Blues
04/26/11 Dallas, TX - House Of Blues
04/29/11 Houston, TX - Verizon Wireless Theater
04/30/11 Tulsa, OK - Cain's Ballroom
05/03/11 Reno, NV - Grand Sierra Resort & Casino
05/04/11 San Francisco, CA - Warfield Theatre
05/06/11 Los Angeles, CA - Hollywood Palladium
OFFICIAL KE$HA
KE$HA TWITTER


































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